Smart teams making big bets while pulling in different directions.
I help product and tech leaders align on the product decisions that matter most, unite their teams around one direction, and show their value with confidence.
Customers &
users
Leaders &
investors
Your team
I design product and technology strategy around people, and get the whole room behind it.
PRODUCT STRATEGY
Know what to build, and why
A clear direction for your product or platform, grounded in what your customers and users actually need, and co-created with your team.
TEAM STRATEGY
Make your team strategic, by design
A strategic foundation that defines your ambition, the value you deliver, and how you show up and operate to make it real, built from your people's own voices.
VALUE STORY
Show your value, with proof behind it
A clear story for something complex and hard to explain, grounded in evidence and built to move decisions with customers, leadership and investors.
SELECTED WORK
Clear direction. Real impact.
From no product direction to an evidence-backed MVP
One MVP across markets, scoped to cut localization effort and improve the experience for doctors and patients.
From no shared direction to a strategy that stuck
A team organized around company priorities and customer value. Still guiding the work four years later.
From AI-first to patient-first
A shift that reshaped the brand, messaging and AI product, and set the company up for global growth.
Selected companies across my career
From start-ups to global enterprises, as an independent consultant, agency strategist and in-house leader.
Strategy that starts with listening.
Value comes from hearing your customers. Clarity comes from making the complex simple. Alignment comes when everyone sees themselves in the direction.
Value
What actually matters
Clarity
So you can see it
Alignment
Everyone behind it
Value made visible
Value you rally behind
Clarity that aligns
Value
What actually matters
Clarity
So you can see it
Alignment
Everyone behind it
Where they overlap: value made visible · clarity that aligns · value you rally behind
Let's get the whole room behind it.
Tell me about the decision in front of you. I reply within one business day.
Start a conversation